AGENDA AT A GLANCE

APRIL 9-11, 2024 IN PALM SPRINGS, CALIFORNIA

Counselors Academy 2024 conference kicks off Tuesday, April 9 with a reception and dine-arounds, then continues for two full days on Wednesday, April 10 & Thursday, April 11. Make plans to attend the whole conference to get the full experience and benefit of growing, leading and scaling your already successful business!

Tuesday, April 9

  • Pre-Conference Sessions: Noon-4 p.m. (optional cost and registration)

    • Grow, Run, Manage & Protect a Stronger, More Profitable Agency: Noon-4 p.m. ** free for first-time attendees!

    • Top Legal Action Items to Reduce Risk and Enhance the Value of PR Firms in 2024: Noon-1:45 p.m.

    • How to Build a Stronger, Efficient Digital Marketing Department (2-4 p.m.)

  • Newcomers Reception for first-time conference attendees:

  • Opening Reception

  • Dine-Arounds (optional small group dinners organized by the Executive Committee; cost is on your own as part of the group)

Wednesday, April 10

  • Keynote: You Are Not Stuck: Prioritizing Personal Agency, Alignment, and Wellbeing
    Becky Vollmer is a writer, longtime yoga teacher, and the creator of You Are Not Stuck, a movement that empowers people to pursue the lives they most deeply desire.

  • Keynote: Centering Community: Case Studies & Stories from Greater Palm Springs
    Lauren Bruggemans is Director of Sustainability & Community Engagement for Visit Greater Palm Springs and winner of a United Nations World Tourism Organization award for innovation for a school and eco-resort in Eastern Indonesia. Then, The Honorable Grace Elena Garner, the first Latina to serve as Mayor of Palm Springs, will join Lauren for a fireside chat.

  • Breakout sessions, general session, networking breaks, sponsor demos & more

  • Reception & Counselors Give Back (watch for some surprises here)

  • Breakfast, lunch & dinner included in conference registration

Thursday, April 11

  • Keynote: Master Your Leadership Transition: Release Control & Trust Your Legacy
    Topsie VandenBosch, LMSW is an Emotional Intelligence & Psychological Safety Consultant, Licensed Clinical Therapist and a mindset and emotional intelligence coach for CEOs.

  • Keynote: Working (and Living) in a “Post-Real” Media Landscape
    Tony Elkins is a faculty member at The Poynter Institute and co-founder of the News Product Alliance, a non-profit organization dedicated to building a community of support and practice for news product practitioners.

  • Breakout sessions, general session, Ignite sessions, networking breaks, sponsor demos & more

  • DIY Dine-Arounds (optional attendee-organized dine-arounds at top local restaurants)

  • Counselors Night Out in the Community (a new feature this year, stay tuned for more on this optional, after-hours event)

  • Breakfast & lunch included in conference registration, with a full day of programming