If we know as agency leaders that running a PR agency is a serial exercise in winning new business, why do so many of us lack new business plans to guide us on our quests for growth? Learn the six reasons why your agency must have a written new business plan, and how to get started on one that will change how you think about finding and winning new clients. Ken Jacobs will present a modified version of his workshop on this critical topic, which has been featured for two years running in our Spring Conference Pre-Con. As principal of Jacobs Consulting & Executive Coaching, Ken helps agencies grow and manage business, improve client service and relationships, and enhance staff performance. It does so via consulting and training