In recent months, new developments in generative artificial intelligence (AI) have been emerging at breakneck speed — captivating the curiosity of consumers and agencies alike. While tools like ChatGPT, DALL·E 2, and Google’s Bard create a world of opportunities, they also introduce a host of pressing legal and practical risks.

In this session, Davis+Gilbert attorneys will cover how these new technologies—built on machine learning algorithms — could fundamentally change the communications and marketing industry by analyzing examples from actual searches.

Key takeaways from this webinar include:

• Best practices for considering the usage of generative AI applications as business tools.

• Deeper understanding of how to use generative AI while minimizing potential legal liabilities and infringement claims.

• Insights into how client contracts may need to take into account the use of generative AI.

Register online at PRSA.org. This webinar is free for Counselors Academy members, with a small fee for PRSA members who are not Counselors Academy members. Non-members can join for a fee, too.