First, where do you lie on the risk continuum. Are you risk tolerant? Or risk averse? Either way, this doesn’t impact your ability to grow your agency, but the way you do it changes.

Kate Snyder is risk averse and Heather Whaling is very risk tolerant. See how two different scaling agency leaders approach the many challenges.

If we look at the diagram above, there is a cycle to scaling your business from the leadership perspective.