Lorraine Schuchart, APR, founder and CEO of Prosper for Purpose, a Cleveland-based firm focused on social and environmental impact, was recently published in Strategies & Tactics, PRSA’s flagship monthly publication.

Her article, titled The Power of Stories: Words That Make People Listen, Care and Act, discusses how stories have the power to make people listen, care and act — and how brands can employ storytelling to be perceived as more authentic and human, and to make emotional connections with their audiences. Schuchart also details what she considers the four essential ingredients for impactful brand storytelling.

PRSA members can read the full article here.

Strategies & Tactics is a monthly publication of PRSA, available in print and online, that highlighs the strategic and the tactical aspects of the profession — featuring hands-on, how-to articles and magazine-style pieces in a multifaceted visual package.

Lorraine Schuchart, APR, is founder and CEO of Prosper for Purpose, a Cleveland-based firm focused on social and environmental impact. She is a Counselors Academy member, a graduate of Bowling Green State University and was named among Business 2 Community’s “48 PR Pros You Should Follow on Twitter That Aren’t Internet Famous.” Follow her: @rainewrites.