Counselors Academy member Ashley Lowe, founder and principal of Betty Ashley Public Relations, a Colorado-based agency which focuses on travel, economic development and real estate, was recently published in Strategies & Tactics, PRSA’s flagship monthly publication.

Her article, titled Trip Tips: 6 Ways to Create Compelling Content About Your Destination, encourages PR professionals in travel, tourism and destination-marketing to evaluate their print strategy – and perhaps buck the digital-only trend. Lowe contends that printed visitor guides are an ideal fit for today’s travelers, many of whom are visiting American towns looking for the charm of times gone by.

PRSA members can read the full article here.

Strategies & Tactics is a monthly publication of PRSA, available in print and online, that highlights the strategic and the tactical aspects of the profession — featuring hands-on, how-to articles and magazine-style pieces in a multifaceted visual package.

Ashley Lowe is the founder and principal of Betty Ashley Public Relations, where she leads a team of experts with 50 years of travel, economic development and real estate experience. Betty Ashley PR received the 2017 Colorado Governor’s Award for Outstanding Marketing Program for its work with the Town of Silverthorne.